Add some bubbly to your day with bubly sparkling water! Bubly is a brand full of personality, one that I was inspired by and aimed to imitate and embody using only typography. The driving concept behind the ads was to express the feeling of the brand by using both clever phrasing and motion, emulating bubbles rising. Through my research, I also noticed that bubly frequently spoke directly to their consumers in a friendly and personable way, primarily through the short greetings or phrases on their can tabs. These ads emulated this tactic, speaking to the consumer directly and ending the message with a call to action.