Conoscera Foundation is a non-profit organization with roots in Charlotte, NC aimed at implementing scientific solutions for sustainable changes worldwide. Via Conoscera’s website, they are described as “a people-powered system truly designed for any human to learn, grow, socialize, and thrive, regardless of age, ability, background, or economic standing. We are a conscious scientific organization, enabling healing and advancement by pivoting into holistic human development and intentional change founded upon scientific research.”
brand manual
During my time with Conoscera Foundation, I created and designed the first few iterations of their brand manual, establishing and setting the stage for how Conoscera’s branding should be used.
I began the design process by writing copy for each section. A few had been provided, including the information in Our DNA, Branding Overview, and Glossary sections. Still, the rest was up to me to define, with approval and revisions directed by Conoscera, of course. Once the copy was written and I knew about how much space I had in each section to work with, I dove right in. Part of the challenge
I established for myself when creating the brand manual was both explaining and showing how the brand system should be used. Creating a thoughtfully designed manual allows audiences to quickly understand Conoscera’s branding while also building in the ability for the manual to stand alone
as a fully designed piece.
I began the design process by writing copy for each section. A few had been provided, including the information in Our DNA, Branding Overview, and Glossary sections. Still, the rest was up to me to define, with approval and revisions directed by Conoscera, of course. Once the copy was written and I knew about how much space I had in each section to work with, I dove right in. Part of the challenge
I established for myself when creating the brand manual was both explaining and showing how the brand system should be used. Creating a thoughtfully designed manual allows audiences to quickly understand Conoscera’s branding while also building in the ability for the manual to stand alone
as a fully designed piece.
additional designs
I also designed additional assets such as a customized Sprint Chart, used during project implementation, and an additional art asset that could be used in print or digital applications.
