Bold, loud, and edgy – Crush eyeliner is here to stay! The long-lasting formula and ultra-fine brush create razor-sharp lines to help you create that perfectly pointed wing every time. That’s what I would say if this were a real product, but sadly it only exists in my design world… for now. Crush is an eyeliner I designed and developed a branding system for as well as a tuck box and point of purchase (POP) display. The goal of the branding was to be edgy and loud, aiming to capture the carefully curated feelings of teenage angst and rebellion.
branding
Fonts
Logo
Doodles
dielines
The design of the eyeliner tuck box took inspiration from similar products on the market but was fully modified and customized to meet my specific product dimensions. The eyeliner packaging works like a standard tuck box, save for the additional flap on the top that folds inwards to help hold the top of the triangular-shaped tube in place. The POP display comes as a fully formed box with 16 individual products inside, which can then be folded and modified to its full glory to entice customers to buy Crush.
POP Dieline
Tuck Box Dieline
in real life!
