Say hello to Signify – a campaign centered around providing educational resources to help children, or anyone interested, learn basic American Sign Language (ASL). The main goal of Signify is to provide resources that are fun and full of personality while still keeping the educational aspect at the forefront of the designs. By learning important foundational signs, such as the American Manual Alphabet (AMA), Signify can help start children on their sign language journey from a young age. While Signify caters more toward children, it can be used by anyone wanting to learn, as it is simultaneously focused on both the deaf and hearing communities alike.
branding
Colors
Logo
Funky Hands
The key elements of the branding for Signify are the color palette, the tone of messaging, and the funky hands that serve as a unifying brand element. Signify’s color palette includes a variety of bright colors intended to appeal to younger audiences. By far, the most crucial aspect of Signify's brand is the overall tone or feeling established through the branding. I wanted Signify to feel playful and childlike, which is reflected in every aspect, from the rounded sans-serif font to the hand-drawn feel of imagery. Signify needed to feel personal, like it was constantly speaking directly to the audience. Much like how sign language is used to create personal connections between those who use the language, Signify aims to create connections with its audience of learners.
Give Me A Sign!
With a game called Give Me a Sign, users can take their knowledge and practice with fingerspelling to the next level. Give Me a Sign consists of three levels of difficulty and includes three decks of cards:
a quadruple deck with the alphabet and two levels of charade words. By practicing playing games such as Go Sign and Sign Charades, users slowly begin to move from fingerspelling to using individual signs for each word. By having three levels of difficulty, the game also grows with players as they get older and can accommodate parents as well.
a quadruple deck with the alphabet and two levels of charade words. By practicing playing games such as Go Sign and Sign Charades, users slowly begin to move from fingerspelling to using individual signs for each word. By having three levels of difficulty, the game also grows with players as they get older and can accommodate parents as well.
Funky Fingers
A key part of learning any language is association. With Signify’s Funky Fingers magnets, users can begin practicing the association of each sign for each letter of the alphabet, especially seeing them in a daily setting such as on the fridge. By spelling out words with the magnets, children can practice moving slowly from one letter to the next. The funky design of the magnets, that is different styles of hands, also serves as a method to help make each sign more memorable.
Posters
Additionally two posters were created to help users learn some quick information pertaining to communicating in ASL such as proper grammar and sentence structure as well as some “Do’s and Don’ts.” These posters can serve as educational resources, such as in a classroom setting or can be simple reminders for anyone who may need them.
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